This documentary about perfume was made by the BBC in 2012/2013. The documentary was aired in 3 episodes. Below I have made some notes and comments on each of the episodes after watching them as part of the reading week activities.
1. 'Something Old, Something New'
Perfume is all about manipulating the senses, evoking memories and emotions within the consumer which allows them to develop a personal connection with the product. This is the key to good sales, as the personal connection that a consumer makes will also create a loyalty to the product and a sense of tradition.
"Fragrance is liquid luxury"
World renowned french perfume house relies on tradition entirely for their sales, hoping mothers will encourage their daughters to indulge in perfume the same way they do.
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