1960's Poster

1960's Poster - Summer Research Project

This is the poster I created for the Summer Project we were given. The layout reflects a 'timeline' of events that occurred throughout the 1960's; the people, objects, events and styles I have chosen to show within this poster are those that, I believe, we're some of the most influential of their time, and many of which are still influential today. These include Andy Warhol and his work as a pop artist, the first man on the moon, Twiggy and the concept of a 'supermodel', the Dr Martins trend, The Beetles, and the 'Hippies'.

Feedback

I had positive feedback as well as constructive criticism from peers and lectures for my poster. They said that the structure was really good and the idea of a 'time line' worked effectively. They also suggested that doing one of these for all the eras would be a great visual resource that I could refer back to in the future and also include in my portfolio. However, they also suggested that editing the photos on photoshop could have shown more skill and also given it a more professional finish.

Project One: Final Moodboard

My Final Moodboard

Here is an image of the final moodboard I created to represent Mason Martin Margiela. It consists of 10 images which are both images from the brand and designer himself as well as images that I believe sum up or represent the designer's ideas and brand's image.

Feedback

The feedback that I received from both my tutors and peers suggested that I need to structure my presentations clearly during preparation in order to make sure I include the necessary information and points that I wish to get across. They also suggested that including words within my moodboard could help to create a stronger feel for the message I want to portray, as well as helping to give me 'reminders' that could help me to stick to a rehearsed structure within my presentation. 

It was also suggested that my moodboard could be improved with more images that are not directly from the brand as this could create a better idea of what my interpretation of the brand is. 

It was also commented that I had clear skill with using photoshop. 

Sketchbook

I also recorded all of the above in my sketchbook, as you can see below:

Creating my Moodboard

To make sure I got the best images, layout/composition and overall visual impression of the brand within my moodboard, I started by experimenting with images I had collected within my research and created some basic composition and content ideas and templates.

Converse
Some of the images that I really liked from within my research were those taken as screen shots from the Martin Margiela and Converse collaboration teaser and advertisement YouTube videos. I took several screen shots and felt that many of them had a really interesting look that summed up the style of Martin Margiela's work. Below is one of the YouTube videos from Margiela's YouTube account, this particular video was the main 'full length' advert which was released after several 'teaser' trailers:

Here are some of the screen shots I took from these videos:

To create a moodboard, or element to be incorporated in a moodboard, from these images I began to layer and manipulate them in Photoshop. Below are some of the draft results:

Here was my final composition of the converse images; I really like the visual effect of this final idea, however, I am not sure if I can translate or incorporate this into my final moodboard:

Visual Contrast

Visual Contrast

Project One: Martin Margiela

First Project: Brand Moodboard
For our first project we have been given a specific brand to study, research and produce a moodboard for. The brand I was given is Martin Margiela.
Below are images from my reflective journal sketchbook of some of the initial 'fact file' style info I sourced about Martin Margiela and his label 'Maison Martin Margiela'.

Collated Research
This is a Powerpoint Presentation that I created in order to collate the information I found on my brand, as well as the images and some final moodboard ideas:

Moodboards

In today's lecture we were introduced to our first module, which is entitled 'Visual Awareness'. The first section of this module is based around moodboards, and their use within industry. Therefore, within today's seminar we carried out a moodboard task following a brief that was provided prior to the seminar.

Brief:

Could you please make sure that you are prepared for the mood board activity on Thursday October 3^rd 2013.

You will be making a new mood board (mixed media) and you will need the following materials:   

·      Old magazines,

·      newspapers,

·      photos,

·      drawings, etc.

·      anything else that might be useful for the Mood Board workshop.

You will also need:  

·      1 Sheet of A3 White Card  

·      Glue (Pritt Stick type) and or Tape (Masking, Electrical, Parcel, etc.) 

·      Assorted collage materials (if you have them!)

·      Fabric swatches, etc. 

Mood board Topic: My Favourite Fashion Brand/Designer

When collecting material for your mood board, please think about the following:

·      Key colour schemes which may crop up / signature motifs?

·      Are there any overriding themes? Is there an identifiable mood or personality?

·      Are there any other key influences on the brand such as artists or designers referenced?

·      Consider any other cultural and contextual references outside of fashion such as literature, film, music or politics.

My Moodboard

The designer I chose to base my moodboard on was Alexander McQueen, my all-time favourite designer. To sourced the images for moodboard from several different places; firstly, I used magazine advertisements and articles from Interview, Pop, Hunger and Vogue magazines, collecting anything that advertised or included McQueen's clothing, as well as pictures from other brands/designers that have created something in a similar style/with a similar theme. Secondly, I collected images from Google, and thirdly, I photocopied images out of my own books, including 'Alexander McQueen: Genius of a Generation'.  

During the seminar we were encouraged to play around with the layout, images used, colour themes and image size. To do this I arranged and re-arranged my moodboard several times, to make sure that I thoroughly considered the placement of each individual element in order to create the perfect tone and mood to reflect my chosen designer. We we're not allowed to use anything with the brand or designers name on within our moodboards, so this made the layout and the consequent mood/tone of our work even more important. 

Below are images of some of my trial layouts, which I documented using my iPhone camera so that I could refer back to previous versions and adapt elements I did or didn't like.

 Final Moodboard

Below is an image of my final finished moodboard: