Fragrance Essay Feedback

Feedback on Project Two

Here are comments that we received from peers and lecturers on the assessment day:

• "great enthusiasm for the project and brand"
• "clear identification of problem areas/room for improvement within brand"
• "sometimes more descriptive than analytical"
• "good visuals"
• "presentation could have benefited from more rehearsals, could have been better"
• "good timing in presentation"
• "outfits helped to enhance visuals"
• "survey monkey was a good idea"

Here is the peer and lecturer feedback from the day, presented in my sketchbook with the quecards from the presentation:

Here is the formal feedback we received for our project two brand presentation on Jack Wills:

STUDENT FEEDBACK FORM Course: Fashion Communication & Promotion Module title: Visual Awareness Module code:  FASH10105              Credits: 60 Project: Brand Presentations		STUDENTS:  Group 2 Team 8 Whitley Miller   Georgia Green   Courtney Welham   Amy Dennett  Alice Hoar
		TUTOR:  AF / SB
		ASSESSMENT DATE:  5th / 6th Dec 2013
Feedback on formative/summative assessment (Please delete as appropriate)
Tutors comments:                                                         Brand Jack Wills Areas of strength ·       New Concept – well justified.  ·       Very good on brand background and brand ambassadors ·       Ubiquity – identify the Superdry syndrome ·       Good to speak with a design students ·       Evidence of lots of research here, well done. ·       Good attempt to sell your pitch. ·       Well done for using Survey Monkey! Good primary research. ·       Layout of slides are simple, but strong. ·       New concept – a considered summary if rather ‘skirting’. ·       Good document of meetings and agendas. Areas to improve ·       Little mention of the cultural references associated to the brand– more analysis needed on these.  There was more a historical account of the brand instead.  ·       Visualisation moodboard needed to show the relationship between cultural connections to Vivienne Westwood and Jack Wills? Westwood seems odd match – she wouldn’t do it?!  Would media come to Chatsworth and would these celebs work with JW? ·       Need to provide references to facts and evidence on first slide.  This was a brief history, and did not include their influences or what inspires the brand – what are the cultural references they use?? ·       Brand essence - very small font. ·       Too much on retail – unbalanced. Communication touch points listed but more analysis needed, i.e. also incl. some stats. ·       More constructive criticism needed on competitors and consumers. ·       Spoke too quickly.  Too quick on perceptual map. ·       Generally need more detail and insight – less factual, more perceptive. Student self-evaluation completed:  no

Overall banding: Mid 2:2

Project One: Final Moodboard

My Final Moodboard

Here is an image of the final moodboard I created to represent Mason Martin Margiela. It consists of 10 images which are both images from the brand and designer himself as well as images that I believe sum up or represent the designer's ideas and brand's image.

Feedback

The feedback that I received from both my tutors and peers suggested that I need to structure my presentations clearly during preparation in order to make sure I include the necessary information and points that I wish to get across. They also suggested that including words within my moodboard could help to create a stronger feel for the message I want to portray, as well as helping to give me 'reminders' that could help me to stick to a rehearsed structure within my presentation. 

It was also suggested that my moodboard could be improved with more images that are not directly from the brand as this could create a better idea of what my interpretation of the brand is. 

It was also commented that I had clear skill with using photoshop. 

Sketchbook

I also recorded all of the above in my sketchbook, as you can see below: