Airbnb Re Branding

Colour, Patter and Brand Handwriting

Brand Modelling

A Brand Model is a great way of clearly outlining and visualising key aspects of a brand, what they stand for and how they aim to be viewed. Dissecting a brand in this way can also help to clarify how a brand differs from its competitors and help you to understand the brand values and the brand essence. 
Below are several images of Brand Models, which I created during a group activity as part of today's seminar.