Induction Activity: Street Style

Street Style Brief

You work for a visual trend research agency that has been hired by an innovative fashion label, looking to expand their stores outside of London – and they are considering Nottingham as a potential new location. They are interested to know more about the street style scene in Nottingham, and its different style tribes. Is Nottingham an exciting place for style, trends and individualism? In teams (which will be allocated today) you must hit the streets of Nottingham, armed with a camera, a friendly and confident attitude – and an eye for a great photograph. Some geographical starting points… 

• Bridlesmith Gate

• The Victoria Centre around Topshop

• The Market Place

• Hockley, Cow Vintage & George Hotel

• Clumber street near Zara

• The Cornerhouse, around the cinema.

• Newton & Bonington building, Rock City, Spanky Van Dykes,

 Tips: Your brand is not interested in seeing lots of generic pictures of good-looking people, that all look the same. They want you to discover style influencers that no one else has. Don’t just take head to toe looks, take interesting pictures of shoes, accessories, detailing, jewellery and headshots. Think also about beauty and hair too.Be polite and courteous. Grab the opportunity / moment – but please don’t be pushy. Throughout the induction week, you will be uploading your photos to a group Pinterest account, which has already been set up. 


End Product

Everybody posted their end products onto the NTUFCP1 Pintrest account, making individual 'boards' for each group/team to present their findings. My team was in Group 8 and we named our board 'Trend Chasers' - A link to our board is below, from here you can also access the other groups' boards and their findings on the streets of Nottingham: 

http://www.pinterest.com/fcp1streetstyle/trend-chasers-group-8/

Here are our photos:

My Thoughts/Views

I really enjoyed this induction week activity, it was a great way to throw yourself into getting to know people on the course and being a team player. It was also a great way to learn about my groups' individual styles and look at fashion from each of their different perspectives when out on the streets finding what we all individually saw as a 'unique' trend or style within Nottingham.