Individual Brief: Inspiration and Reasearch (Seminar)

Learning outcomes:

• Recognise the changing environments and formats that inform the shifting relationship between the fashion industry and it’s consumer.
• Research and illustrate examples of innovative approaches and new concept development

Links:

• BASENOTES: http://www.basenotes.net/content/
• PRADA: http://www.luxurydaily.com/prada-sparks-creativity-in-digital-audience-via-rossetto-fragrance-push/
• KARL LAGERFELD: http://www.luxurydaily.com/karl-lagerfeld-expands-into-fragrance-realm-with-multichannel-strategy/
• PUMA: http://uk.adforum.com/agency/5645/creative-work/34492013/dance-dictionary/procter-gamble-puma-fragrances
• MARC JACOBS: http://www.wddg.com/case-studies/daisymarcjacobs/
• BURBERRY: http://www.luxurydaily.com/burberry-ralph-lauren-receive-genius-rankings-in-l2-fragrance-iq/
• LANCOME: http://www.mmaglobal.com/files/casestudies/InMobi_Lancome.pdf
• AXE: http://mashable.com/2012/01/10/axe-graphic-novel/
• RICHARD E GRANT: http://www.vogue.co.uk/beauty/2014/02/06/richard-e-grant-jack-fragrance-perfume-launch-liberty

Publicity/PR Houses:

• PUSH PR: http://www.pushpr.co.uk
• MODUS PR: http://www.moduspublicity.com
• TALK PR: http://www.talkpr.com/clients-and-work/beauty-wellbeing
• FORWARD PR: http://forwardpr.com
• WEDNESDAY PR: http://wednesdayagency.com/disciplines/digital-strategy/
• MISSION PR: http://www.thisismission.com

Videos:

Great ideas and how to have them

Notes:

• How to generate great ideas:
• Add
• Subtract
• Invert
• Switch
• Mash-up

• Idea generation is all about quantity over quality
• All your greatest ideas will be accidents