Tom Ford Black Orchid - Fragrance Advert Analysis Essay
Friday 28 March 2014
Tuesday 4 March 2014
Scent Trends Lecture
Lecture Summary:
Today's lecture with Tim discussed messages themes and trends within perfume, fragrance and scents. He broke the industry down into 4 generalised sectors, in which all perfume (theoretically) can be labelled and categorised. He then discussed the personalities and visual codes used within each of these areas.
Lecture Notes:
Sensuality and Indulgence:
Trust and Honesty:
Humour and Kitsch:
Tradition and Heritage:
Today's lecture with Tim discussed messages themes and trends within perfume, fragrance and scents. He broke the industry down into 4 generalised sectors, in which all perfume (theoretically) can be labelled and categorised. He then discussed the personalities and visual codes used within each of these areas.
Lecture Notes:
Sensuality and Indulgence:
- Forbidden/Seductive/Exotic/Passionate
- Colours are often rich and include golds, reds and purples
Examples could include:
- Purist/Spiritual/Simple/Natural
- Colours are often pale and calming and include blues, greens and white
Examples could include:
- Camp/Wit/Ironic/Modern
- Colours are often bright and playful
Examples could include:
Tradition and Heritage:
- Romance/Nostalgia/Vintage/Class
- Colours are often minimal/monochrome or musky and tertiary
Examples could include:
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